Join Our Research
If our research areas align and you're interested in joint studies or contributions, we'd be thrilled to discuss potential collaborations.
Use Our Insights
We understand the vital role of media in spreading knowledge and enlightening the public.
If you're in the media and keen on referencing or showcasing our studies, we're eager to collaborate.
Support Our Work
Our strength lies in our diverse funding sources, ensuring we stay independent and true to our mission.
If you would like to support our unbiased research and real solutions to today's propaganda challenges, send request!
We are on a mission to build the world's most advanced social and cognitive threat intelligence and response capabilities.
Population Segmentation & Analysis:
We delve deep into understanding diverse population groups by segmenting them based on psychological traits and attitudes towards conflict.
This is achieved through a combination of methodologies: polling, focus groups, advanced big data analysis which encompasses social media insights, behavioral trends, and socioeconomic data.
Tailored Narrative Development:
For each identified segment, we craft specific narratives designed to resonate, educate, and inspire.
Pilot Testing & Impact Assessment:
Before rolling out extensive campaigns, we initiate experiments using low-effort narrative MVPs (Minimum Viable Products).
This not only gauges shifts in attitudes, beliefs, and behaviors but also provides a preliminary assessment of the causal effects our comprehensive interventions may have in the future.
Localized Campaign Design
Our team of social psychologists and cultural anthropologists fine-tune campaigns to align seamlessly with the local context. This involves harnessing regional symbols, idioms, language nuances, to ensure maximal resonance.
Specialists in behavioral change step in to enhance the efficacy of our narratives, ensuring they not only inform but inspire actionable change.
Multifaceted Media Adaptation
Recognizing the power of diverse media channels, we adapt our messages to suit each platform, creating content in varied formats such as videos, jokes, images, stories, songs, and more.
Following this, we strategically disseminate them through the most impactful channels available, maximizing reach and engagement.
To ascertain the impact and reach of our campaigns, we employ our in-house developed tool, OpenMinds_Analytics, which amalgamates:
Online Behavior Monitoring: Comprehensive tracking of comments and discussions spurred by our content.
ML Sentiment Analysis: Through Machine Learning, we gauge the sentiment of reactions, allowing us to measure the emotional resonance and impact of our campaigns.
Narratives Tracking, Summarization & Clusterization: By grouping related feedback and summarizing large volumes of data, we extract actionable insights and identify trends to inform future strategies.
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Propaganda in authoritarian regimes and areas of their influence